THE ROLE OF PUBLIC RELATIONS IN CRISIS MANAGEMENT
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TABLE OF CONTENTS
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Title page
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Approval page i
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Dedication ii
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Acknowledgments iii
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Table of
contents vi |
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Abstract v
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CHAPTER ONE
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INTRODUCTION
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1.1 Background
of the study 1 |
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1.2 Statement
of problem 1 |
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1.3 Objective
of the study 2 |
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1.4 Research
questions 2 |
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1.5 Research
hypotheses 3 |
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1.6 Significance
of the study 3 |
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1.7 Scope
/ delimitation of the study 4 |
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1.8 Limitation
of the study 4 |
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1.9 Definition
of terms 4 |
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References 7
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CHAPTER TWO
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LITERATURE REVIEW
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2.1 Sources
of literature 8 |
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2.2 Review
of related literature 8 |
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2.3. Theoretical framework 28
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2.4 Summary
of literature 29 |
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References 30
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CHAPTER THREE
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RESEARCH METHODOLOGY
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3.1 Research
design 31 |
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3.2 Area
of study 31 |
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3.3 Population
of the study 31 |
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3.4 Sample
size determination 31 |
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3.5 Sample
size 33 |
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3.6 Research
sample and sampling technique 33 |
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3.7 Instrument
for data collection 33 |
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3.8 Validity
of the Instrument 33 |
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3.9 Reliability
of instrument 34 |
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3.10 Method of data collection or administration of instrument 34
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3.11 Method of data analysis 34
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References 36
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CHAPTER FOUR
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DATA ANALYSIS AND PRESENTATION
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4.1 Distribution
and return of questionnaire 37 |
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4.2 Data
analysis 40 |
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4.3 Test
of hypotheses 49 |
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4.4 Answer
to research question 54 |
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4.5 Discussion
on findings 55 |
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References 56
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CHAPTER FIVE
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SUMMARY RECONIMENDATIONS
AND CONCLUSION |
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5.1 Summary 57
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5.2 Discussion of
findings 58 |
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5.3 Recommendations 59
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5.4 For further
studies 61 |
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5.5 Conclusion 61
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References 63
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Bibliography 64
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Appendixes
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ABSTRACT
This research
was on the Role of Public Relations in Crisis Management, a case study of the
Etiti Ihitte-Uboma, L.G.A. of Imo
State. Crisis is a
necessary evil, a sine quo non. This was so because in the process to satisfy
needs, people and organizations engaged in different activities and as a result
crisis emerged. These crises that emerged posed a lot of problems to the
society. The objective of this research was to investigate the cause of crises
and examine the Roles of Public
Relations in Crisis Management in Nigeria. This research used both
primary and secondary sources of data collection and population of the study
was 9,010 and sample size was 383 chi-square test of independence were used to
test the hypotheses as survey method was an ideal for a good research like
this. Included in the findings were
that unemployment, land disputes, intolerance and lack of application of public
relations strategies cause crises among others like improper demarcation of
land boundaries, regular surveillance and tolerance among communities. The
research recommends that this crises should be carried out through public
relations enlightenment programmes.
was on the Role of Public Relations in Crisis Management, a case study of the
Etiti Ihitte-Uboma, L.G.A. of Imo
State. Crisis is a
necessary evil, a sine quo non. This was so because in the process to satisfy
needs, people and organizations engaged in different activities and as a result
crisis emerged. These crises that emerged posed a lot of problems to the
society. The objective of this research was to investigate the cause of crises
and examine the Roles of Public
Relations in Crisis Management in Nigeria. This research used both
primary and secondary sources of data collection and population of the study
was 9,010 and sample size was 383 chi-square test of independence were used to
test the hypotheses as survey method was an ideal for a good research like
this. Included in the findings were
that unemployment, land disputes, intolerance and lack of application of public
relations strategies cause crises among others like improper demarcation of
land boundaries, regular surveillance and tolerance among communities. The
research recommends that this crises should be carried out through public
relations enlightenment programmes.
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