THE ROLE OF PUBLIC RELATIONS IN CRISIS MANAGEMENT

 THE ROLE OF PUBLIC RELATIONS IN CRISIS MANAGEMENT

TABLE OF CONTENTS
Title page
Approval page                                                                                  i
Dedication                                                                                         ii
Acknowledgments                                                                                       iii
Table of
contents                                                                             
vi
Abstract                                                                                            v                                    
CHAPTER ONE
INTRODUCTION
1.1     Background
of the study                                                                   1       
1.2     Statement
of problem                                                              1         
1.3     Objective
of the study                                                             2
1.4     Research
questions                                                                  2  
1.5     Research
hypotheses                                                               3
1.6     Significance
of the study                                                                   3
1.7     Scope
/ delimitation of the study                                             4
1.8     Limitation
of the study                                                            4
1.9     Definition
of terms                                                                  4
References                                                                               7
CHAPTER TWO
LITERATURE REVIEW
2.1     Sources
of literature                                                                8
2.2     Review
of related literature                                                     8
2.3.    Theoretical framework                                                            28
2.4     Summary
of literature                                                             29
          References                                                                               30
CHAPTER THREE
RESEARCH METHODOLOGY
3.1     Research
design                                                                       31
3.2     Area
of study                                                                          31
3.3     Population
of the study                                                           31
3.4     Sample
size determination                                                       31
3.5     Sample
size                                                                             33
3.6     Research
sample and sampling technique                                         33
3.7     Instrument
for data collection                                                 33
3.8     Validity
of the Instrument                                                       33
3.9     Reliability
of instrument                                                                    34
3.10   Method of data collection or administration of instrument               34  
3.11   Method of data analysis                                                          34
References                                                                               36
CHAPTER FOUR
DATA ANALYSIS AND PRESENTATION             
4.1     Distribution
and return of questionnaire                                 37
4.2     Data
analysis                                                                           40
4.3     Test
of hypotheses                                                                            49
4.4     Answer
to research question                                                             54
4.5     Discussion
on findings                                                             55
References                                                                               56
CHAPTER FIVE
SUMMARY RECONIMENDATIONS
AND CONCLUSION
5.1     Summary                                                                                 57
5.2     Discussion of
findings                                                             58
5.3     Recommendations                                                                             59
5.4     For further
studies                                                                             61
5.5     Conclusion                                                                              61
References                                                                                63
Bibliography                                                                           64
Appendixes



ABSTRACT
This research
was on the Role of Public Relations in Crisis Management, a case
study of the
Etiti Ihitte-Uboma, L.G.A. of Imo
State. Crisis is a
necessary evil, a sine quo non. This was so because in the process to satisfy
needs, people and organizations engaged in different activities and as a result
crisis emerged. These crises that emerged posed a lot of problems to the
society. The objective of this research was to investigate the cause of crises
and examine the Roles of Public
Relations in Crisis Management in Nigeria. This research used both
primary and secondary sources of data collection and population of the study
was 9,010 and sample size was 383 chi-square test of independence were used to
test the hypotheses as survey method was an ideal for a good research like
this.     Included in the findings were
that unemployment, land disputes, intolerance and lack of application of public
relations strategies cause crises among others like improper demarcation of
land boundaries, regular surveillance and tolerance among communities. The
research recommends that this crises should be carried out through public
relations enlightenment programmes.



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