complex and dynamic. Public relations as a Profession have continued to play
tremendous revolutionary roles in changing the face of the earth. As the human
society becomes more challenging and complex, people become more enlightened
and aware of their fundamental human rights. This has led to series of crisis
and face off among business organizations and their host community.
these organizations constitute a nuisance to the host inhabitants and put their
health at great risk. The paramount objective of every business organization is
profit maximization. This would not be
achieved without serene business environment.
concept of community relations is fundamental for effective public relations
practice in every organization. The survival of any organization is contingent
upon the measure of cordiality and continued acceptance it enjoys in its