THE ROLE OF COMMUNITY RELATIONS ON THE CORPORATE IMAGE OF
ORGANIZATION
ORGANIZATION
CHAPTER ONE
1.1 BACKGROUND TO THE STUDY
The world is constantly becoming sophisticated,
complex and dynamic. Public relations as a Profession have continued to play
tremendous revolutionary roles in changing the face of the earth. As the human
society becomes more challenging and complex, people become more enlightened
and aware of their fundamental human rights. This has led to series of crisis
and face off among business organizations and their host community.
complex and dynamic. Public relations as a Profession have continued to play
tremendous revolutionary roles in changing the face of the earth. As the human
society becomes more challenging and complex, people become more enlightened
and aware of their fundamental human rights. This has led to series of crisis
and face off among business organizations and their host community.
There is no doubt that most of the activities of
these organizations constitute a nuisance to the host inhabitants and put their
health at great risk. The paramount objective of every business organization is
profit maximization. This would not be
achieved without serene business environment.
these organizations constitute a nuisance to the host inhabitants and put their
health at great risk. The paramount objective of every business organization is
profit maximization. This would not be
achieved without serene business environment.
The
concept of community relations is fundamental for effective public relations
practice in every organization. The survival of any organization is contingent
upon the measure of cordiality and continued acceptance it enjoys in its
business p
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