INVESTIGATING FACTORS AFFECTING THE QUALITY OF ‘FAMILY FORUM’- A RADIO PROGRAMME

ABSTRACT

This
research is on “Factors Affecting the Quality of Family Forum-A Programme of
Anambra Broadcasting Service, Awka”. The desire for this study was informed of
the need for better family planning and moral upbringing of the children, now
difficulties are abound and mortality is steadily in the decline. Therefore,
the researcher

decided to evaluate this ABS radio programme to find out its
contributions towards solving the identified social problem. To execute the
job, survey research design was used since the study was to solicit people’s
opinion of the performance of this radio programme. Questionnaire copies were prepared
and distributed to the sample population (respondents) and data generated
showed a lot of things. Among the findings was that language used in presenting
the programme has hindered better understanding of the intention of the
programme by the audience. So, for effective understandable message delivery,
the researcher made a lot of suggestions which include use of indigenous
language in the presentation of the programme. 

TABLE
OF CONTENTS

 

Title page                                                      

Approval page                                           

Dedication                                                                           
Acknowledgements                                                     iv
Table of contents                                                          v
Abstract                                                                     vi
CHAPTER
ONE
Introduction        
1.1     Background of the study –                                   1      
1.2    Statement of the research problems                     20
1.3    Objectives of the study                                        22
1.4    Significance of the study                                      23
1.5    Research Questions-                                         24
1.6    Research Hypotheses –                                      25    
1.7    Conceptual and Operational Definition of Terms   27    
1.8    Assumptions of the study                                    29
1.9    Limitation of the study                                            30
          References                                                         32
CHAPTER
TWO
REVIEW
OF THE LITERATURE
2.1    Sources of literature                                           33
2.2    Review of relevant literature                                 34
2.2.1 Definition and meaning of Broadcasting                      34
2.2.2 Characteristics of Broadcasting                           40
2.2.3           Kinds of Broadcasting –                                        44
2.2.4            Roles of
Broadcasting                                      46
2.2.5 Factors affecting he quality of Broadcasting                     49
2.3     Theoretical Framework                                         55
2.4    Summary of literature-                                         57
          References                                                                    58
CHAPTER THREE
METHODOLOGY
3.1    Research Design –                                             59
3.2    Area of study                                                       60
3.3.   Population of the study –                                       60
3.4    Research sample and 
sampling Technique –                  61    
3.5    Instruments for data collection                                61
3.6    Validity of the Instrument                                      63
3,7    Method of Data Collection                                 63
3.8    Method of Data Analysis                                      64
          References                                                         65
CHAPTER
FOUR
PRESENTATION AND ANALYSIS OF
DATA  
4.1        
Data
presentation and Analysis                           66
4.2        
Hypotheses
Testing                                           78
4.3        
Discussion
on Findings                                       84
Reference                                                                    89
CHAPTER
FIVE
SUMMARY,
CONCLUSION AND RECOMMENDATIONS FOR FURTHER STUDY
5.1        
Summary
                                                          90
5.2        
Conclusion
                                                         92
5.3        
Recommendations                                             93

Bibliography –                                                     96

Appendixes –                     



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