AN EVALUATION OF COMPANY’S PERFORMANCE STRENGTHS AND LIMITATIONS (WEAKNESSES) USING FINANCIAL RATIOS AS A MAJOR TOOL.

AN EVALUATION OF COMPANY’S  PERFORMANCE STRENGTHS AND LIMITATIONS
(WEAKNESSES) USING FINANCIAL RATIOS AS A MAJOR TOOL.
(A CASE STUDY OF NESTLE NIGERIA PLC AND
CADBURY NIGERIA PLC)                 

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ABSTRACT
          This research work examines the analysis and acceptability
of financial ratios as a major tool to ascertain performance, strength and
limitations with popular reference to Nestle Nigeria Plc and Cadbury Nigeria
Plc portraying the significant ratio needed.  The management of any organisation among other
tools concentrates more on comparative evaluation a bit to ensure proper
control and high level of performance efficiency of an organization’s this
effect, this study was undergone to evaluate company performance, strength and
limitations using financial ratios as a major tool.
The efficiency of company’s operations in recording,
analyzing, summarizing and interpreting of the financial statement to derive
generalization and conclusion is a function of ratio analysis.
          Some literature used, helped in
determining the concept of financial ratio as an indication of performance
evaluation classification of financial ratios, impact of ratio analysis trend
analysis, common seize analysis and also the strength and limitation of
financial ratio usage in organisations.
          The
mode of research design and methodology was based on primary and secondary
data; the former which uses questionnaire as the means of collection and chi
–square (X2 ) for analyzing the hypothesis to ascertain
corrections and justification of the study.
          The
companies used are also based on their 2011 annual report and accounts for
quantitative results, though, financial ratio is not an end but a means to an
end, the findings indicates that financial ratio is a significant weapon of
decision marketing and a good yardstick for measuring the performance of
organisations.
                          



TABLE OF
CONTENTS
Title                                                                                        
Certification                                                                           
Dedication                                                                              
Acknowledgements                                                                
Abstract                                                                                 
Table of Content                                                                    
CHAPTER ONE                                       
1.0     Introduction
                                                                          
1.1     Background of Study                                                              
1.2     Objectives of the Study                                                           
1.3.    Statement of Research Hypothesis                               
1.4     Statement of the Problem                                             
1.5     Research Questions                                                      
1.6     Scope and Limitation of the Study                               
1.7     Significant of the Study                                                          
1.8     Organization of the Study                                             
End Chapter References                                                         
CHAPTER TWO
2.0     Literature Review                                                                   
2.1.1 Reasons
for the Use of Ratios                                                
2.1.2  Limitation
of Accounting Ratios                                   
2.1.3  Ratio
Analysis Approaches                                          
2.1.4  Historical Background Of Nestle Nigeria Plc                         
2.1.5  Historical Background Of Cadbury Nigeria Plc            
2.2     Conceptual Explanations                                                       
2.2.1  Types of Financial Ratio Activities                              
2.2.2  Liquidity Ratio                                                             
2.2.3  Long Term Solvency or Debt Ratio                              
2.2.4  Activity Ratio                                                               
2.2.5  Users of Financial Ratios                                                       
2.2.6  Objectives of Ratio Analysis to Manufacturing Company     
          End of
Chapter References                                           
CHAPTER
THREE
3.0     Research Methodology                                                 
3.1     Introduction
                                                                 
3.2     Method of
Data Collection                                       
3.3     Source of
Data Collection                                             
3.4     Method of
Analysis                                                      
3.5     Research
Instrument                                                     
3.6     Description of the Population And Sample of the Study       
3.7     Re –
Statement of Research Questions                         
3.8     Restatement
of Research Hypothesis                                     
3.9     Description
of Questionnaire                                        
3.10   Method of
Data Analysis And Description of Tools of  
          Analysis                                                                        
          End of
Chapter References                                           
CHAPTER FOUR
4.0     Data
Analysis Interpretation And Discussion Or Findings
4.1     Interpretation
of Items                                                  
4.2     Analysis
of Data                                                           
4.3     Test of
Hypothesis                                                       
          End of
Chapter References                                           
CHAPTER FIVE
5.0     Summary, Conclusion, Recommendation and Suggestions
          For Further Studies                                                            
5.1     Summary                                                                      
5.2           
Conclusion                                                                    
5.3           
Recommendations                                                                  
5.4           
Suggestions For
Further Studies                                   
Bibliography                                                                 
Internet                                                                         
Appendix                                                                      
Questionnaire                                                                 
CHAPTER ONE
1.0     INTRODUCTION
1.1     BACKGROUND
OF STUDY
          Accounting has been a contributory factor to the
modern business. Starting from the time it was introduced by Luca Paciolo
(An  Italian Monk) n 1494 till now, it
has received a more efficient pattern, in older times where petty transaction
are common, records are
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